Wednesday, May 7, 2014

100% GOOD Pledge

You know we here at Maria Luisa Boutique and ML by Maria Luisa are committed to more than just what’s “in fashion” today. Sure, we want to look great – but we also think a big part of feeling good in what you’re wearing comes from the “story” behind what you wear.
That’s why much of what we carry in both our shops reflects our commitment to community, to Fair Trade, to cultivating good. Long supporters of TOMS – that favorite shoe brand you’ve come to love for its comfort, look and commitment to giving a pair of shoes to someone in need for each purchased – we have just brought a new brand into our inventory. And we think they will become another Maria Luisa go-to. We’re now showing a canvas tie shoe from Dimmi Shoes, which is selling for $39.99.
The versatile, casual tie-up simply charmed us, from its delicate floral details to the way it seems to elevate the everyday lightweight sneaker into something extra. We’re already picturing it with boyfriend jeans, a sundress or even slipping into them on the way home from the beach or pool. And this brand does more than just look good, as its “100% Good” slogan promotes. The brand, said to be inspired by “the true good in people,” is designed to promote wellness, comfort and style while doing that good work.
You see, all – yes, 100% - of the wholesale profits will go to “advancing cures across the medical community.” This commitment to medical research will touch so many – and we’re proud to join the effort, as we think you will be, as well. It’s also good to know the company is devoted to developing best practices and to sustainable manufacturing. We can all get behind that, right? So, stop by ML by Maria Luisa to check out our first offering from Dimmi – and let us know what you think. Why not even send us a picture of you wearing your new Dimmi shoes, which we’ll happily post on our social-media outlets and help spread the word about this brand’s important work. And to show how we at Maria Luisa are taking the Dimmi model to heart, we pledge to donate 100% of all this year's profits from the sale of these shoes to the Nyack Rotary Club's fund to end polio. Watch the Dimmi 100% Pledge VIDEO
At Maria Luisa we have another Pledge that we ask you to consider your support, it's the 'Say NO to the Bag' Pledge. We are committed to reducing the consumption of single use bags and other packaging.